<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> This teardown proposes a data-backed, occasion-first campaign strategy to help Red Bull boost relevance, engagement, and consumption among university students. Using a real dataset (conducted at the University at Buffalo) of student sleep and study behavior, we identified key fatigue-driven moments and mapped them to Red Bull's brand strengths. The result: scalable, high-impact ideas built for today’s campus culture.
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Explore how data meets creativity to build a Red Bull campaign students actually want.