Why Prioritization Matters
With multiple campaign ideas on the table, we applied the Effort–Impact Framework to decide which ones are most strategic for Red Bull’s occasion-based student marketing.
We aimed to prioritize campaigns that:
- Deliver high brand visibility and engagement
- Are scalable across campuses or digitally
- Solve specific student fatigue or productivity problems
- Align with Red Bull’s energetic, youthful brand positioning
Effort-Impact Framework
| Low Effort-High Impact |
High Effort-High Impact |
Low Effort-Low Impact |
High Effort-Low Impact |
| #FocusWithRedBull TikTok Challenge |
Red Bull Focus Mode Kits |
N/A |
Red Bull Pop-Up Libraries (needs permits, physical logistics) |
Summary of Prioritization
- #FocusWithRedBull TikTok Challenge → Viral potential, low cost, perfect for Gen Z
- Red Bull Focus Mode Kits → High ROI during finals week, scalable through partnerships
- Red Bull Pop-Up Libraries → Great idea but complex to execute without strong university logistics