Three solutions based on the analysis:
| S. No. | Idea | Solution | Pain points solved |
|---|---|---|---|
| 1 | Red Bull Focus Mode Kits | Deliver Red Bull Zero or Peach Editions in branded “Focus Mode Kits” before finals week. Kits include: |
• 1 can QR code to a lo-fi playlist • A Pomodoro planner • Sticker for motivation • Discount on multi-pack | • Mental fatigue during late-night study
• Need for structured productivity
• Desire for healthy, functional alternatives | | 2 | Red Bull Pop-Up Libraries (Refocus Zones) | Pop-up booths inside or near campus libraries with: • Red Bull sampling • iPad-based study timer • QR reward system (finish 1hr = free Red Bull the next day) | • Afternoon slump, lack of motivation • Cramming without structure • Poor energy management between study blocks | | 3 | #FocusWithRedBull TikTok Challenge | Students post short videos of their “Finals Study Vibe” with Red Bull, using a branded filter and music.
Incentives:
Win AirPods, Spotify Premium, Red Bull crates
Most creative routines featured on Red Bull’s IG | • Low energy and burnout
• Lack of study motivation
• Desire for fun, shareable productivity habits |