10 Student Personas

S. No Name Description Pain Points
1 Isla 25, 3rd Year. Studies 4.8 hrs/day, sleeps 8.3 hrs but has poor sleep quality (2/10). High caffeine user. Fatigue despite long sleep, needs clean energy, struggles with daytime focus.
2 Carlos 20, Female, 3rd Year. Moderate sleep (7.3 hrs), low caffeine, rising screen time. Loses focus while studying, distracted by screens, lacks structured study rhythm.
3 Li 20, 2nd Year. Studies 9.2 hrs/day, sleeps well but has very low sleep quality (1/10). Mental burnout, doesn’t consume caffeine, would benefit from energy rituals.
4 Nusrat 21, 3rd Year. Studies 10.9 hrs/day, poor sleep (7.9 hrs with 1/10 quality), high screen time. Severe study fatigue, stress buildup, struggles during long focus sessions.
5 Valeria 19, Female, 3rd Year. Only sleeps 4.2 hrs, high caffeine, minimal screen breaks. Over-reliant on caffeine, irregular focus, needs a healthier energy option.
6 Ben 19, 2nd Year. Minimal studying (0.1 hrs), short sleep, perfect sleep quality (10/10). Lacks study motivation, unproductive routine, might respond to gamified energy tools.
7 Carlos 20, 4th Year. Good sleeper and studier, low caffeine usage. Needs smart energy companion, ideal candidate for focus kits and digital planner collabs.
8 Jian 22, Male, 2nd Year. Balanced sleep and study, high screen time. Focus dips in the evening, needs a push to break through distractions.
9 Noah 20, Male, 1st Year. Studies a lot (7.6 hrs), but only sleeps 4.1 hrs. Low caffeine. Academic overload, sleep-deprived, ideal for finals week rituals.
10 Valeria 19, 4th Year. Sleeps well (8.8 hrs), barely studies (0.7 hrs). Needs motivation, energy to restart study habits, ideal for challenge-based campaigns.